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Enhancing Website Membership at Quint: A Data-Driven Approach
About Client
Launched in 2015, The Quint is India’s leading digital news platform. It uniquely combines credible, community-focused journalism with innovative visual storytelling, offering incisive perspectives on diverse topics, including politics, policy, gender, entertainment, sports, health, and web culture.
Business Challenge
Quint, an online media platform, faced a challenge in increasing its website membership. Without proper tracking mechanisms in place, the Quint team wasn’t able to track user behavior, identify areas of improvement, and make data-driven decisions to increase membership effectively on the website.
Goal
To enhance online engagement and increase website subscribers, Quint needed to establish precise performance measurement and tracking mechanisms. These tools would enable them to collect valuable insights and make informed improvements to their website.
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