26%
Reduction in Cost Per Lead
How Tatvic reduced CPL for Royal Enfield on Facebook
About Client
Royal Enfield is one of India’s oldest and most iconic motorcycle brands in continuous production. The company is headquartered in Chennai, India and is famous for its robust and high-performing motorcycles.
Business Challenge
- High Cost Per Lead on Facebook
- Inability to receive an authentic target audience for campaigns
Goal
- Optimize the Facebook campaign’s CPL
- Building more effective audiences across digital marketing funnels
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