AegonLife saw rise in Policy Purchase by Tatvic's heatmap & user journey analysis

📢 Tatvic is now a global partner of Usercentrics, world’s leading consent management platform

12%

Increase in Policies Purchased

How Tatvic Helped AegonLife Achieve Significant Increase in Policy Purchases

About Client

AegonLife, a digital life insurance firm in India, is a joint venture between Aegon N.V and Bennett Coleman & Co. LTD. They bring 170+ years of experience from each of their parent companies and aim to become the most recommended, new age life insurance firm in India. They have their own company-employed service team that is fully geared to provide you the highest levels of customer service and user experience.

Business Challenge

  • Identifying and leveraging sections of the website that contribute the most to leads
  • Dissatisfactory Conversion

Goal

  • Improve lead generation 
  • Growing policy purchases 
  • Deliver a better user experience on the website 

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