13%
Increase in Purchase Funnel
4%
Uplift in the overall purchases
Learn how Tatvic’s CRO techniques increased the mobile conversion rate for FNP
About Client
FNP (Ferns N Petals) is a leading Indian gifting company with a presence across 450+ cities and towns in India, and 60+ countries worldwide. What sets them apart is that they deliver perishable gifts (such as flowers and cakes) at any location at the desired time.
Business Challenge
- The conversion rate on the mobile website was lower compared to the desktop version
- Leveraging the ever-increasing mobile traffic for business growth
Goal
- Expanding the purchase funnel to cover more users from the mobile website
- Increasing overall checkouts and purchases from the mobile website
- Improving the User Interface of the delivery page to ensure smooth shopping experience
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