75%
Pageviews
Tatvics’ A/B Testing Technique Increases The Wire’s Pageviews and Contributions by 75%
About Client
The Wire, a leading light in Indian journalism, provides in-depth analysis, critical commentaries, and comprehensive reportages on a wide range of issues. Its unique stance as an independent, public-funded model sets it apart from other media houses and underlines its commitment to pure, unadulterated journalism.
Business Challenge
While The Wire was successfully attracting a substantial audience, there was a need to boost the conversion rate on the ‘Support Us‘ page and amplify public awareness, leading to increased public contributions.
Goal
Increase user engagement and monetary contributions on the “Support Us” page through a data-driven approach.
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